A little over two years ago, during one of my trips back to London, my best friend Sarah Lacy called me from San Francisco. Following the success of her first book, Once You’re Lucky, Twice You’re Good, she’d been kicking around ideas for her second. Now those ideas had coalesced into a coherent pitch, and she was keen to hear my feedback.
Like all major reporting projects, Sarah’s book has evolved hugely since that first conversation; but its core idea – that entrepreneurs in emerging markets will provide the driving force for a new revolution in global business – remained constant. Sarah spent over 40 weeks traveling in emerging markets and many, many more weeks researching, planning and eventually writing. But she wasn’t far into her journey – which took her from Rwanda to Beijing to Jakarta and beyond – before she identified the theme that became her title: “Brilliant, Crazy, Cocky: How the Top 1% of Entrepreneurs Profit from Global Chaos“.