Since Pando acquired NSFWCORP, I’ve kept relatively quiet about the deal, and its aftermath. The reasons were various. For one thing, I needed a break from talking. Having spent two years relentlessly hyping and selling NSFWCORP — to subscribers, to journalists, to potential hires, to investors (and then finally to Pando) — my PT Barnum side has enjoyed the luxury of being the hell quiet for two months.
The shhhh time was important for another reason: it allowed me to get a better understanding of how Pando works and how I can be most useful here before either Sarah or I made any bold statements about my long-term role. As the old phrase goes, better to stay quiet and appear a fool than to open one’s mouth and remove all doubt. My starting title was “investigations editor” but that was only ever going to be a placeholder — something that made sense while I was in charge of helping former NSFWCORP writers assimilate into Pando.